Customer acquisition
We connect established sources of customer demand to an energy switching proposition.
UK energy customer acquisition
Connecting customer demand with energy suppliers.
SwitchFair provides the technology, commercial infrastructure and working capital that connect customer acquisition partners with UK energy suppliers.
01AcquisitionCustomers generated through partner and direct channels
02SwitchFairTechnology, quality control and commercial infrastructure
03SuppliersQualifying switches received through fulfilment connectivity
4 yearsPlatform development and user journey refinement.
1,000sSales generated monthly.
LiveOperating in the UK energy market today.
ScalableBuilt for repeatable acquisition volume.
What we do
The infrastructure behind scalable energy customer acquisition.
SwitchFair brings together customer acquisition, switching technology, supplier connectivity and commercial infrastructure in a single operating platform.
We enable acquisition partners to monetise customer demand and energy suppliers to access incremental customers through a controlled, measurable and scalable route.
Technology
Our platform manages the customer journey, data, consent and the controls required before submission.
Supplier connectivity
The Energy Shop provides supplier connectivity and manages the operating and commercial interface with participating suppliers.
Commercial infrastructure
SwitchFair manages acquisition relationships, reporting, commercial flows and the working-capital requirements created by supplier payment cycles.
Commercial partners
Built to make customer acquisition work for everyone in the chain.
Energy suppliers
Incremental customers through a controlled acquisition route.
SwitchFair gives participating suppliers access to additional customer volume without requiring them to manage individual acquisition sources directly.
- Controlled digital customer journeys
- Pre-submission quality measures
- Auditable acquisition and journey data
- Volume that can scale against performance
Acquisition partners
Turn customer demand into energy revenue — without waiting to be paid.
SwitchFair provides the switching journey, supplier access and commercial infrastructure. Through SF Capital, we can also finance the resulting receivables so qualifying acquisition partners can be paid in advance rather than waiting for supplier commissions.
- Energy monetisation for existing customer traffic
- Supplier and fulfilment connectivity
- Clear reporting and commercial definitions
- Receivables funding through SF Capital
Technology & commercial partners
A specialist platform designed to work with specialist partners.
SwitchFair integrates specialist fulfilment, data, acquisition and finance capabilities into one commercial model.
- Defined roles and commercial flows
- Transaction-level data and reporting
- Flexible integrations
- Scalable partnership structure
Customer quality
Volume only works when the customers work.
SwitchFair is designed around downstream performance rather than gross lead volume alone. Journey controls, hold periods, eligibility checks and transaction-level data help improve the probability that submitted customers complete successfully.
SwitchFair
Confidence Score™
82illustrative
A single quality view combining multiple pre-submission signals.
01
Confirm customer and property eligibility.
02
Apply journey, consent and opt-out controls.
03
Track downstream outcomes by source and supplier.
04
Feed performance data back into acquisition decisions.
Working capital
Acquisition costs are immediate. Supplier commissions are not.
Customer acquisition businesses typically incur their online acquisition costs upfront, while energy supplier commissions are received later in the customer lifecycle.
Through SF Capital, SwitchFair can fund qualifying programme receivables, allowing acquisition partners to receive payment in advance while supplier commission receipts settle later.
Discuss receivables funding →AcquireCustomer demand generated
SwitchFairQualifying switch submitted
SF CapitalReceivable funded
SupplierCommission settles later
About SwitchFair
Four years of development in the UK energy market.
SwitchFair has been developed and refined over four years around the practical mechanics of UK domestic energy customer acquisition. The platform has already generated thousands of sales through live activity.
Having previously operated directly with UK suppliers, SwitchFair now works with The Energy Shop, which provides supplier connectivity and manages the operating and commercial interface with participating suppliers. This allows SwitchFair to focus on customer acquisition, technology, quality and commercial scale.
Operating model
Specialists at every stage.
Generate customers and generally prefer pre-payment because their own online acquisition costs are paid in advance.
Provides receivables financing and the commercial platform used to manage acquisition relationships and customer activity.
Provides supplier connectivity and manages the operating and commercial interface with participating suppliers.
Receive qualifying customer switches and pay the resulting commissions that create programme receivables.
Commercial partnerships
Work with SwitchFair.
We work with energy suppliers, customer acquisition businesses, technology providers and finance partners.